What Is the
Hot & Spicy Zone?
Global warming has made "spiciness" one of the most powerful consumer triggers in modern food culture.
"Spice" — turning heat into energy — is the solution today's consumers are seeking.
As a climate-adaptive product category,
we present its value in driving distribution and the foodservice industry forward.
Spice the World. Experience the Future.
- Connecting world spice trends with Japan through a new cross-border category centered on spice
- Sparking new demand for spicy foods and growing the market — both domestically and globally
- Creating new menu concepts and product ideas that fuse global spice culture with Japanese foodservice
Target Exhibitors
- Retail & Mass Market
- Spice ingredients & seasonings
- Spicy processed foods
- Chili snacks
- Retort / ready meals
- Sales growth & differentiation
- Foodservice & Restaurants
- Spicy menu development
- Sauces & pastes
- Professional-grade spices
- Menu differentiation &
customer draw
- Hotels & Tourism
- Authentic ethnic cuisine
- Spice experiences
- Region-specific cuisine & experience proposals
- Experiential value & visitor appeal
- Wholesalers & Trading
- Raw spice ingredients
- OEM/ODM
- Imported spices
- PB product development support
- Expanding deals &
product development
Benefits of the Zone
- New Spice Demand & Market Expansion
- Gathering Global Stimulus — Fusing & Spreading in Japan
- Creating New Menu & Product Ideas
- New Encounters Between Producers & Buyers
Spice Experience Zone
Heat Level Experience Booths — Taste the Spectrum
Spice Level Panel- Prior to the event, products are evaluated using an official KM-value test. Results are displayed as a heat-level distribution chart — giving visitors an at-a-glance view of each exhibitor's spice profile.
On-the-Day Booth
Spice Judging- KM-values already measured before the show — but undisclosed until opening day. Buyers can taste, rate, and evaluate live, with results visualized in real time as an audience-participation display.
Merits & Expected Outcomes
- Spice Visualization & Comparison Creates Business Opportunities
- Tasting & Evaluation Raises the Quality of Business Meetings
Expected Outcomes
-
More Efficient Business Meetings
Use a common spiciness scale to overcome language barriers and enable smoother business discussions!
-
Opening New Markets
Discover spicy products from around the world and create new business opportunities!
-
Elevated Experential Value
Taste, measure, compare, and enjoy! Experience an exciting journey through all five senses!
Make Spice the Language of Your Global Business
Make the world's food business hotter, more exciting —
with spice as the universal language.