FOODEX WINE

NEW DISCOVERIES AND EXPERIENCES THROUGH WINE WILL EXPAND THE FUTURE OF FOOD.

At FOODEX JAPAN 2026, we will showcase new ways to enjoy
wine and explore its evolving role in the global food culture.

WHAT IS
FOODEX WINE?

As global wine consumption declines due to changing lifestyles and younger generations moving away from alcohol, FOODEX WINE was launched to challenge and reverse this trend.

This specialized trade show focuses on wine and food pairing experiences, particularly the harmony between Japanese cuisine and wine, proposing innovative combinations that go beyond conventional pairings.

FOODEX WINE aims to...

  • Support the continued growth of the global wine industry
  • Promote Japanese food culture to international markets
  • Introduce previously undiscovered wines from around the world, offering visitors fresh inspiration and new business opportunities
New discoveries and experiences through wine

FOOD PAIRING ZONE
A NEW FOOD PAIRING EXPERIENCE ZONE: WINE & SAKE × FOOD

  • Discover new ways to enjoy alcoholic beverages through innovative pairings with food and ingredients
  • Experience ideas that can be applied directly to menu development for retail, foodservice, and hospitality businesses

Highlights

  • Introducing new enjoyment styles through wine × prepared foods (delicatessen pairings)
  • Promoting overseas market expansion through sake × Western cuisine pairings
Food Pairing Zone

NEW!
SPECIAL EXHIBITION ZONE FOR WINES NOT YET IMPORTED TO JAPAN

*FREE OF CHARGE

special exhibition zone outline 01

Any wine not yet imported into Japan is eligible for display. Professional sommeliers will promote the wines directly to visitors.

special exhibition zone outline 02

While focusing on managing your own booth, you can also promote unimported wines within the
FOODEX WINE Zone.

special exhibition zone outline 03

Through the exhibition, exhibitors can connect with renowned Japanese sommeliers, creating opportunities that can be leveraged for future sales and promotional activities.

FOODEX WINE /
SAKE STAGE

(NEW DISCOVERY STAGE)

The FOODEX WINE STAGE is a dedicated presentation area focusing on new wines and wines not yet introduced to Japan.

Wine associations and exhibitors from around the world will share the latest trends and insights in the wine industry. In addition, presentations by top sommeliers will offer visitors valuable learning opportunities and new discoveries.

Stage Programs Include...

  • Seminars introducing emerging wine-producing countries and wines aiming to enter the Japanese market.
  • A dedicated Sake Stage, held concurrently, to promote the expansion of Japanese sake exports and global recognition.
FOODEX WINE / SAKE STAGE Image