NOODLE

FOODEX JAPAN 2027
Now Accepting Exhibitor Applications

The World's Next Staple Food — Starts Here

Global food security concerns and the rising cost of rice are reshaping how the world thinks about staple foods. In this environment, "noodles" are attracting unprecedented international attention.
From ramen, udon, and soba — the pillars of Japan's noodle culture — to Asian noodles, pasta, and next-generation alternative noodles, the global noodle market is growing rapidly as a universally accessible staple food.
FOODEX JAPAN 2027 launches a dedicated Noodle Zone as a strategic platform to connect noodle businesses with buyers from around the world.

NOODLE images

Market Shifts Behind the New Noodle Zone

Structural Change in Staple Food
MarketsRising rice prices and supply instability
Growing demand for alternative staples
Increasing shift toward noodles worldwide
Rapid Growth of the Global Noodle Market
Global noodle market CAGR: 4.68%
Rising demand for health-oriented products
Growing need for efficient noodle solutions
Why the Noodle Zone Was Created
To respond to global market changes
To showcase Japanese noodle culture globally
To connect suppliers with buyers from 80+ countries

Why Noodles Are a Business Opportunity Right Now

Four major market trends are converging to drive demand across the global noodle industry.

  • Global Popularity of Japanese Noodles Ramen, udon, and soba continue to gain global recognition and export demand.

  • Alternative Staple Demand Rising rice prices are increasing demand for noodles as an affordable and reliable staple.

  • Health-Conscious Trends Gluten-free, low-carb, and plant-based noodles are rapidly growing worldwide.

  • Foodservice Efficiency Quick-cook and convenient noodle products help improve kitchen efficiency and operations.

Expanding Global
Market Data

The global noodle market is in a sustained growth phase.

Global Instant
Noodle Market
2024:$48.7B2029:$61.2B (forecast)
CAGR:4.68%
Asia-Pacific continues to lead global growth, while demand in North America and Europe is accelerating rapidly.
Health-Oriented
Noodle Market
2025:$8.1B2034 :$18.7B(forecast)
CAGR:9.73%
Gluten-free, low-carb, and plant-based noodles are among the fastest-growing categories in the global food market, driven by consumer health consciousness.

4 Reasons to Exhibit in the Noodle Zone

Strategic advantages offered by "NOODLE" at FOODEX JAPAN 2027

  • One-Stop Access to
    Global Buyers
    Meet retailers, foodservice operators, wholesalers, and trading companies from Japan and overseas in one place.

  • Direct Export Opportunities Connect directly with buyers from 80+ countries and regions to expand overseas business.

  • Product & Brand Exposure Showcase your products and brand to global food industry professionals and decision-makers.

  • Cross-Category Business Opportunities Connect noodles, ingredients, soups, toppings, and equipment to create broader business proposals.

Who Should Exhibit?

This is an ideal opportunity for companies aiming to expand their sales channels, strengthen exports, propose high value-added products, develop commercial-use products, and propose new staple foods.

Expand Sales
Channels & Exports
Open new domestic and overseas channels
Make a full entry into global markets
Scale up exports of existing products
Pitch Premium &
High-Value Products
Frozen & convenient ready-to-cook noodles
Health-oriented & functional noodles
Premium product lines
Target Foodservice Operators
Products for restaurants & chain stores
Operational efficiency solutions
Large-format & commercial packaging
Redefine the Global Staple
Alternative & functional noodles
Low-carb & gluten-free formats
Plant-based protein noodles

Eligible Product Categories

A wide range of products across the noodle supply chain are welcome.

Noodles
Fresh, dried & instant noodles
Ramen, soba, udon
Pasta & Asian noodles
Soups & Seasonings
Broths, tsuyu & sauces
Condiments & spices
Toppings & Proteins
Meat, vegetables & seafood
All types of topping ingredients
Frozen & Convenience
Frozen noodles & retort packs
Ready-to-cook formats
Machinery & Equipment
Noodle-making machines & facilities
Cooking & kitchen equipment
Alternative & Functional
Low-carb & gluten-free noodles
Plant-based protein noodles

Join the Center of the Global Noodle Business

Noodles are evolving as a Japan-born global food.
Showcase your products at FOODEX JAPAN 2027
and connect with the world's next market.

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