Your gateway to
Japan’s growing wellness and
inclusive food market.

ABOUT

From organic and functional foods to halal, vegan, and plant-based products, this special area brings together food products that meet the evolving needs of the Japanese market.

By exhibiting in this area, international exhibitors can connect with Japanese hotels, foodservice operators, retailers, distributors, importers, and buyers seeking new solutions for health-conscious consumers, inbound tourism, and diverse dietary needs.

TARGET BUYERS

WHY EXHIBIT？

• Growing Demand for Wellness and Inclusive Food Products
• Rising Needs from Inbound Tourism, Hotels, and Foodservice Markets
• Greater Visibility Among Buyers Looking for These Products

TARGET CATEGORIES

• Halal
• Kosher
• Vegan
• Plant-based
• Organic
• Natural &
  Additive-Free
• High-Protein
• Low-Sugar &
  Low-Sodium
• Functional
• Allergen-Friendly
• Sustainable
• Others

EXHIBITOR BENEFITS

• Be Discovered by Highly Motivated Buyers
• Gain Additional Exposure as Part of a Featured Area
• Clearly Communicate Product Features and Certifications
• Create New Business Opportunities

RECOMMENDED FOR

• Expand sales channels for health-conscious products
• Increase awareness of halal, vegan, and allergen-conscious products
• Create more business meetings with hotels, foodservice, and tourism-related markets
• Approach retailers, natural food stores, and drugstores
• Propose food products for inbound tourism needs
• Build connections with international buyers
• Promote their products in the context of wellness, diversity, and sustainability

MESSAGE

From Niche to Chosen:
Bringing Wellness and Inclusive Food Products into the Mainstream

The Wellness & Inclusive Food Market is more than just a special feature area.

It is a new initiative by FOODEX JAPAN to introduce the values that will shape the future food market, including health-conscious lifestyles, food diversity, and inbound-ready solutions.

Connect your products to the next market opportunity.